Design Drive, Inc. - Innovation of Design and Technology

Event Marketing, Sports, Celebs, Photography Portfolio Samples ACCORDING TO THE MOST RECENT STATISTICS, MORE THEN 4 MILLION AMERICANS CONSIDER RUSSIAN THEIR PRIMARY LANGUAGE. 2 MILLION MORE STATED THAT ALTHOUGH IT IS NO LONGER THEIR ONLY LANGUAGE, THEY STILL CHOOSE TO COMMUNICATE IN RUSSIAN. MOST OF THESE RUSSIAN - SPEAKING CONSUMERS HAIL FROM THE EUROPEAN AND ASIAN REPUBLICS OF THE FORMER SOVIET UNION. OVER 1.5 MILLION OF THEM CONCENTRATED AROUND NYC AREA. THAT IS THE MARKET WE SPECIALIZE IN - A RAPIDLY DEVELOPING CONSUMER BASE THAT IS ALREADY PERCIEVED AS THIS COUNTRY'S MOST PROMINENT HIGH - END ETHNIC MARKETS TODAY. A MARKET THAT IS 4 MILLION STRONG CAN NOT BE IGNORED BY ANY BUSINESS THAT WANTS TO SUCCEED? CLIENT: MICHAEL BLOOMBERG FOR MAYOR - NYC 2005 DESCRIPTION: DESIGN, COPYWRITING AND CREATIVE DIRECTION FOR AN AD CAMPAIGN GEARED AT THE RUSSIAN VOTERS. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: FIREBIRD GROUP / RUSSIAN AMERICAN FOUNDATION / METROPOLITAN MUSEUM OF ART. 2ND, 3RD, 4TH, 5TH AND 6TH ANNUAL RUSSIAN HERITAGE FESTIVAL. DESCRIPTION: PROMOTION FOR A CITYWIDE SERIES OF EVENTS KICKOFF AT METROPOLITAN MUSEUM WITH MAYOR BLOOMBERG, SENATOR HILARY CLINTON, SENATOR CARL KRUGER, NY POLITICAL LEADERS, RUSSIAN TELEVISION, RADIO AND CELEBRITIES. ESTIMATED CITYWIDE EVENTS ATTENDANCE: 100,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: RADIO CITY MUSIC HALL / DAILY NEWS / FIREBIRD GROUP. DESCRIPTION: "GOLDEN GRAMOPHONE" MUSIC AWARDS - RUSSIAN VERSION OF THE GRAMMYS. CONCEPT, DESIGN FOR ALL PR PROGRAMS AND MARKETING MATERIALS. ESTIMATED EVENT ATTENDANCE: 6,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: JAZZ AT THE LINCOLN CENTER / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: "CARNAVAL OF JAZZ" - FEATURING WORLD FAMOUS JAZZ LEGEND IGOR BUTMAN AND LARISA DOLINA. ALL PROMOTIONAL AND MARKETING MATERIAL DESIGN. RECEPTION AT THE RUSSIAN COUNSULATE. ESTIMATED EVENT ATTENDANCE: 1,500+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: ATLANTIC CITY HILTON CASINO RESORT / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: "LOLITA" - A CONCERT GEARED AT GENERATING RUSSIAN PLAYERS FOR THE CASINO. ESTIMATED EVENT ATTENDANCE: 4,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: FOXWOODS RESORT CASINO / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: "LOLITA" - A SERIES OF POP CONCERTS GEARED AT GENERATING RUSSIAN PLAYERS FOR THE CASINO AND PROMOTING TRAVEL FROM NY AND MASSACHUSETTS TO CT. ESTIMATED EVENT ATTENDANCE: 3,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: FOXWOODS RESORT CASINO / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: WORLD FAMOUS RUSSIAN THEATER "SOVREMENNIK" - A SERIES OF 4 PLAYS GEARED AT GENERATING RUSSIAN PLAYERS FOR THE CASINO AND PROMOTING TRAVEL FROM NY AND MASSACHUSETTS TO CT. ESTIMATED EVENT ATTENDANCE: 12,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: FOXWOODS RESORT CASINO / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: "OLEG GAZMANOV" - A SERIES OF POP CONCERTS GEARED AT GENERATING RUSSIAN PLAYERS FOR THE CASINO AND PROMOTING TRAVEL FROM NY AND MASSACHUSETTS TO CT. ESTIMATED EVENT ATTENDANCE: 3,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: FOXWOODS RESORT CASINO / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: AN AD CAMPAIGN RUNNING ALONG WITH THE CONCERT SERIES FOR THE WAMPUM REWARDS CARD GEARED AT GENERATING RUSSIAN PLAYERS FOR THE CASINO AND PROMOTING TRAVEL FROM NY AND MASSACHUSETTS TO CT. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: FOXWOODS RESORT CASINO / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: AN AD CAMPAIGN RUNNING ALONG WITH THE CONCERT SERIES FOR FOXWOODS CASINO RESORT GEARED AT GENERATING RUSSIAN PLAYERS FOR THE CASINO AND PROMOTING TRAVEL FROM MASSACHUSETTS AND NY TO CT. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT(S): MADISON SQUARE GARDEN, K2 PROMOTIONS, MAIN EVENTS. DESCRIPTION: PROMOTION FOR KLITSCHKO VS. BROCK TITLE FIGHT, ALSO FEATURING LAILA ALI. TRANSLATION AND COPYWRITING IN RUSSIAN AND UKRAINIAN. ESTIMATED EVENT ATTENDANCE: 25,000+. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: BROOKLYN NETS / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP. DESCRIPTION: DESIGN AND COPYWRITING FOR A PRESS RELEASE AND SERIES OF ADS IN RUSSIAN LANGUAGE GENERATING A BUZZ ON THE MOVE OF THE TEAM TO BROOKLYN, NY. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: MEGA MEDIA GROUP / BCE MAGAZINE. DESCRIPTION: CREATIVE DIRECTION FOR THE MAGAZINE, CORPORATE IDENTITY DESIGN, MEDIA PACKET DEVELOPMENT, PHOTOGRAPHY AND PROMOTIONAL PRINT CAMPAIGN FEATURING JACOB THE JEWELER AND BALLET LEGEND, MIKHAIL BARYSHNIKOV. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: MARTELL COGNAC. DESCRIPTION: "LEGENDARY COGNAC WITH A UNIQUE TASTE". AD CAMPAIGN GEARED AT THE RUSSIAN SPEAKING MARKET. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: MARTELL COGNAC. DESCRIPTION: "INSTINCT". AD CAMPAIGN GEARED AT THE RUSSIAN SPEAKING MARKET. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: DENIMAXX FURS. DESCRIPTION: AD CAMPAIGN DEVELOPMENT AND ILLUSTRATION FOR "THE HOUSE OF DENIMAXX" GEARED AT THE RUSSIAN NEW YORK MARKET. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: NATURE PURE COSMETICS DESCRIPTION: AD CAMPAIGN, E-COMMERCE WEBSITE, PRODUCT PHOTOGRAPHY AND MODELING SHOOT FOR A COSMETICS FIRM SPECIALIZING IN THE RUSSIAN NEW YORK MARKET. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: JEWISH NATIONAL FUND / NEGEV PROJECT DESCRIPTION: "DREAM" AD CAMPAIGN GEARED AT THE RUSSIAN SPEAKING MARKET FOR THE NEGEV PROJECT. A FUNDRAISER FOR THE DEVELOPMENT OF NEGEV DESERT IN ISRAEL. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: FIREBIRD GROUP / RUSSIAN AMERICAN FOUNDATION / NEW YORK ASSOCIATION FOR NEW AMERICANS (NYANA). 4THAND 5TH ANNUAL NYANA FESTIVALS. DESCRIPTION: WEBSITE DESIGN, BOOKLET AND AD CAMPAIGN PROMOTING A CITYWIDE SERIES OF COMMUNITY EVENTS AND CONCERTS. A PREDECESSOR TO THE RUSSIAN HERITAGE FESTIVAL. ESTIMATED CITYWIDE EVENTS ATTENDANCE: 100,000+. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: NATIONAL ARTS CLUB OF MANHATTAN / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP / OLGA BURTSEVA DESCRIPTION: INVITATION DESIGN AND 78 PAGE CATALOG DESIGN FOR "THE RETURN OF LUNAR AVANTGARDE" EXIBITION BY ONE OF RUSSIA'S MOST FAMOUS EMERGING ARTISTS - OLGA BURTSEVA. A CELEBRITY STUDDED LAUNCH, PART OF THE RUSSIAN HERITAGE FESTIVAL. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: NATIONAL ARTS CLUB OF MANHATTAN / RUSSIAN AMERICAN FOUNDATION / FIREBIRD GROUP / ERNST NEIZVESTNY DESCRIPTION: INVITATION AND PROMOTIONAL MATERIAL DESIGN FOR AN EXIBITION BY ONE OF RUSSIA'S MOST FAMOUS SCULPTORS AND ARTISTS - ERNST NEIZVESTNY. A CELEBRITY STUDDED LAUNCH AT THE GRACIE MANSION, PART OF THE RUSSIAN HERITAGE FESTIVAL. CREATIVE / MARKETING DIRECTOR: SAM VAYNER. CLIENT: CONEY ISLAND HOSPITAL DESCRIPTION: AD CAMPAIGN DEVELOPMENT FOR THE RUSSIAN SPEAKING COMMUNITY AND CERTIFICATE DESIGN FOR CONEY ISLAND HOSPITAL. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: MILL HARBOR WATERVIEW RESIDENCES. DESCRIPTION: AD CAMPAIGN DESIGN FOR RUSSIAN, ALBANIAN AND ENGLISH SPEAKING TARGET CONSUMER. CREATIVE DIRECTOR: SAM VAYNER. CLIENT: GLOBE INSTITUTE OF TECHNOLOGY. DESCRIPTION: DESIGN OF AN MTA SUBWAY AND MAGAZINE PRINT AD CAMPAIGN FOR THE RUSSIAN / ISRAELI / CHINESE / KOREAN / ARABIC / HINDU SPEAKING NY MARKET PROMOTING COURSE OFFERINGS. ENTRANCE SIGNAGE DESIGN. CREATIVE DIRECTOR / COPYWRITING: SAM VAYNER.